Head of Field Marketing & Digital
Department: Sales & Marketing
Location: London
Reports to: Head of Marketing, Europe & APAC
Job Grade: Senior Director
Speciality: Field Marketing
This senior leadership role is to lead our client's Field Marketing team in the UKI across all industry verticals, responsible for setting the strategic vision, management and execution of programmes in the UK with an additional focus on leading the development of our client's Digital UKI.
A key objective is to develop and implement marketing strategies and plans to drive lead generation for the business in these sectors and enhance the their positioning in Digital across UK and Ireland. Although the role is primarily focused on UK&I there will be the need to collaborate with colleagues across Europe and North America, hence experience of working across Europe and NA is required.
This role will also involve collaboration with all other industry vertical markets and will provide the opportunity for a senior marketing professional to devise the strategy and lead the implementation and delivery in cross-UK and digital programmes.
Key Responsibilities
General Field Marketing Knowledge and Skill Requirements
If this role is of any interest to you, please get in apply below!
Location: London
Reports to: Head of Marketing, Europe & APAC
Job Grade: Senior Director
Speciality: Field Marketing
This senior leadership role is to lead our client's Field Marketing team in the UKI across all industry verticals, responsible for setting the strategic vision, management and execution of programmes in the UK with an additional focus on leading the development of our client's Digital UKI.
A key objective is to develop and implement marketing strategies and plans to drive lead generation for the business in these sectors and enhance the their positioning in Digital across UK and Ireland. Although the role is primarily focused on UK&I there will be the need to collaborate with colleagues across Europe and North America, hence experience of working across Europe and NA is required.
This role will also involve collaboration with all other industry vertical markets and will provide the opportunity for a senior marketing professional to devise the strategy and lead the implementation and delivery in cross-UK and digital programmes.
Key Responsibilities
- Provide value-added input into concept development, budgeting, implementation and performance measurement for all UKI marketing programmes.
- Prioritise and execute joint marketing and communications with the highest priority clients that have been identified in the vertical business strategy and sales plans.
- Provide marketing counsel to UK leadership regarding integrated marketing, including image, relationship development, competitive analysis, buyer values, alliance dialogues and lead generation.
- Advise sales teams on ways to leverage and promote an integrated marketing & sales function to secure the sale, thereby providing a unique and differentiated proposition for the company's sales teams, delivering business value and outcomes to clients.
- Act as the resident marketing focal point, developing and managing internal communications for the geography, to include sales activity, policy updates, best practices and news on wins.
- Link closely with the global / European Field Marketing function in sharing and promoting marketing tools and credentials.
- Drive innovation, strategic thinking and be a leader in advancing marketing techniques and approaches in line with the Digital outlook with the end consumer in mind
General Field Marketing Knowledge and Skill Requirements
- Strong business acumen and knowledge of the company's area of business and overall business strategy.
- Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital.
- Thorough understanding and ability to apply marketing concepts, branding and message development skills and drive innovation within marketing Global perspective and understanding of business marketplace.
- Prior experience with Salesforce and marketing automation tools.
- Promote collaboration while possessing strong project management skills – using project management tools
- Budget management and financial reporting skills.
- Passion for thought-through and well-executed deliverables in support of the business strategy.
- Negotiation, mediation and conflict management skills to resolve complex or disputed issues.
- Able to influence executives within Marketing through relationship building and executive-level presence.
- Leadership skills — supervision, mentoring and managing specialists/analysts and contractors.
- Ability to develop and apply creative, workable solutions to project-related issues.
- Excellent oral and written communications skills.
- Ability to work autonomously and independently.
- Ability to manage projects under tight deadlines.
- Experience in professional services B2B marketing and business development within across industries and specifically around Digital
- Deep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally.
- Prior experience in the industry our client serves is vital.
If this role is of any interest to you, please get in apply below!