A few years ago LinkedIn was a stuffy and static way to show potential employers your skills and previous job experience. Now, it's becoming one of the most popular social media sites ever thanks to add-ons like the new messenger feature. Like a CV, your LinkedIn profile can make a first impression without anyone reading a word - so how can you get the most out of LinkedIn to ensure you're connecting to the right people?
1. Build Upon Your Reputation
LinkedIn is a great way to build your personal brand. By sharing articles, news or videos of latest industry trends you will catch the eye of those worth connecting with. Remember your LinkedIn page is telling a story, so keep it consistent and those connections should be coming your way.
2. Use Recommendations
LinkedIn has a feature which allows co-workers, friends and clients to write recommendations about you. Ask them to write a few trust-building sentences about why you should be hired. Send an In Mail around to about 50 of your contacts, that way at least 10 or so should follow through.
3. Join Groups
Every member of LinkedIn can join up to 50 groups and you've probably heard the advice to join as many groups as you can already. Participating in the groups means you'll be able to push your content towards those worth connecting with. Don't be that guy who posts in the group everyday just to get noticed, but make sure your posts are relevant, interesting and actually contribute something worthwhile.
4. Seek Introductions
Introductions through LinkedIn have been found to be more fruitful and trusted than through any other means. If you want to contact someone in particular, LinkedIn can show you how by telling you the closest person to them in your list of connections.
5. Complete Your Profile
The LinkedIn search engine tends to favor those with a complete profile. Fill in as many gaps as possible and it's more likely your name will appear in the top 10 of a search.
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